Berwick Street Shop
Located on Berwick Street in the heart of Soho, this shop was designed for Natural Selection London; a menswear brand specialising in Japanese selvedge fabric.
The shop design is informed by the apparent contrast between fashion and architecture; where architecture is led by the desire for permanence, and fashion driven by constant change and renewal. Inspired by the excavation of an architectural ruin, the fit-out features perimeter display stands recalling geological strata and a series of free-standing cylindrical core samples.
The material palette includes a composite wood fibre board, ash and hand-painted hot rolled steel. All joinery was designed for CNC cutting and prefabricated offsite to allow for an efficient install, minimising both material waste and construction time at the shop. Each element is detailed to suggest weight and solidity.more
The shop design is informed by the apparent contrast between fashion and architecture; where architecture is led by the desire for permanence, and fashion driven by constant change and renewal. Inspired by the excavation of an architectural ruin, the fit-out features perimeter display stands recalling geological strata and a series of free-standing cylindrical core samples.
The material palette includes a composite wood fibre board, ash and hand-painted hot rolled steel. All joinery was designed for CNC cutting and prefabricated offsite to allow for an efficient install, minimising both material waste and construction time at the shop. Each element is detailed to suggest weight and solidity.more
Project Architect:
Ben Ridley
Fabricator:
Jailmake
Location:
Berwick Street, Soho W1
